Swan-Cross, Ltd. was established in 2003, as a publishing and marketing venture. At the time, I was self-employed and used one division of Swan-Cross to try to drum up business as an independent contractor Information Developer. The other (and primary) division was an attempt to establish a marketing outlet for my self-published musical compositions.
Both failed.
Some years later, having realized that both had failed, I decided to convert the website (and the corporate entity) to be simply a sort of showcase for my work as a composer.
In the final analysis, though, I have come to realize that there isand always has beena larger mission in view.
In a very real sense, the mission of Swan-Cross, as with any other Christian individual and organization, must be to extend and grow the Body of Christ in the worldin a phrase, to fulfill the mission, the Great Commission, as given by Christ Himself.
In a more direct sense, the music mission of Swan-Cross is threefold:
Music is a gift of the Creator,
Who allows us to create with Him
and because we are creators in His image.
...you have developed a unique voice. Keep up the GOOD work!
William Vollinger,
Composer
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